The GEO Blog

Insights on Generative Engine Optimization, AI search visibility, and how brands get cited by AI.

·8 min read

How to Check If AI Can Crawl Your Website

Many websites unknowingly block AI crawlers like GPTBot and Google-Extended through robots.txt. Learn which AI bots exist, how to check your site, and what to allow or block.

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·9 min read

How to Fix Incorrect Brand Information in AI Search Results

A step-by-step playbook for identifying and correcting wrong brand information in ChatGPT, Gemini, Claude, and other AI search engines — from diagnosis to remediation.

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·11 min read

How to Add GEO as an Agency Service (And Charge for It)

Learn how digital marketing agencies can add AI search optimization (GEO) as a new revenue stream. Step-by-step guide with pricing templates and pitch strategies.

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·11 min read

GEO for E-Commerce: How Online Stores Get Cited by AI

AI engines like ChatGPT, Gemini, and Perplexity now recommend products directly — often bypassing retailer sites entirely. Learn how e-commerce brands can optimize for AI visibility with structured data, review strategies, and GEO techniques.

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·10 min read

Google AI Overviews: What They Mean for Your Brand

Google AI Overviews appear on 16–26% of all searches and have cut organic CTR by up to 61%. Learn how they select sources, how they differ from ChatGPT and Perplexity, and what your brand must do to appear in them.

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·8 min read

llms.txt: What It Is and Why Your Website Needs One

llms.txt is a markdown file at your site's root that tells AI models what your website is about. Learn what it contains, how it differs from robots.txt, who's adopted it, and how to create one for free.

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·9 min read

5 Quick Wins to Improve Your AI Visibility This Week

Five concrete, actionable steps you can take this week to start showing up in ChatGPT, Gemini, Claude, and other AI search engines — no dev team required.

improve AI visibilityGEO quick winsAI search optimization tipsget mentioned by AI
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·10 min read

Schema Markup for AI Search: A Practical Guide

Learn which schema markup types matter most for AI citation — FAQ, HowTo, Organization, Product, and Article — with JSON-LD code examples and implementation guidance.

schema markup AIstructured data GEOJSON-LD AI searchschema for ChatGPT
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·10 min read

What is a GEO Score? How to Measure Your AI Visibility

A GEO Score is a composite metric that measures how visible your brand is across AI search engines like ChatGPT, Gemini, and Claude. Learn how it's calculated, what good scores look like, and how to improve yours.

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